When it comes to knowing about what a company or organization’s target audience thinks of them, PR is the first to get their opinion. PR Practitioners conduct endless amounts of research to help a company or organization understand their target audience’s thoughts, views or opinions. PR tries to figure out what a public thinks about anything that has to do with a company or organization . The diverse techniques PR uses in order to understand what a public thinks about a company or organization are:
1) Focus Groups
2) Opinion Polling
3) Phone Call Surveys
4) Satellite Feeds
5) Online Surveys
6) Literature Review
PR combines simple and high-tech techniques in order to evaluate public opinion. In actuality, PR will use every form possible to help understand public opinion when regarding a company or organization
About Me
- Karina G
- I am second year student in the Public Relations program at Conestoga College. Since I started the Public Relations program at Conestoga College, I have been able to see how valuable PR is in the business world. I wan to share all my knowledge of Public Relations with the world.