Responsibilities = Strengths

In the Public Relations area of a company or organization we have certain responsibilities. It is the Public Relations department’s responsibility to handle the communication with investors, employees, customers, media and so on. At times we take on the role of spokesperson for a company or organization. We publicly speak on the behalf of a company as a media representative. PR practitioners are often asked to write news releases on a newsworthy cause or create and send out media kits .It is our responsibility to capture the media’s attention. Our goal and responsibility is to keep the community informed or updated on a company or organization’s activities or news.

A Public Relations Practitioner’s central responsibility is to portray a company or an organization in a positive way. We work to preserve a company or organization’s image and reputation. It is often our responsibility to maintain a company’s positive image in a crisis and to continue to generate positive aspects around a company. Our responsibilities are true attributes in illustrating our strengths within a company or organization.

Our responsibility is to develop and maintain a company or organization’s positive reputation and image.